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Day by Day Calendar 2021

Publication Design

Day by Day Calendar 2021

Different from the normal calendars print a month per page, traditional day calendars having a day printed on one paper. Tearing off a page indicates a day passed. The Day by Day Calendar is designed in such format which has a special context in Taiwan. It is divided into four 27.5 x 41.5 cm tear-off calendars by seasons. Red, orange blue, and green represent Summer, Autumn, Winter and Spring. The content includes:

 

  • Dates in English/Chinese translation

  • The lunar dates in English/Chinese translation

  • Auspicious & Inauspicious

  • The phases of the moon

  • The 24 solar terms

  • The times of sunrise and sunset

  • Local ingredients in season

  • Festivals in Taiwan & New Zealand

The unique design of day calendars was from the East of Asia. There is a special social context of using the tear-off calendar in Taiwan. It originally designed to fit the farmers’ lifestyle. They go to work at sunrise and go home when the sunset and the harvest depend on the climate.

The Day by Day Calendar is a project that conducts the cultural exchange and social aspect within a commercial context. The project is aimed to achieve the cultural exchange between Taiwan and New Zealand through the day calendar format. And, quantified the intangible time into the tangible paper. Thus, the project follows two core concepts. 1) Localising the Taiwanese calendar format by integrating New Zealand’s information into the day calendar. 2) Quantifying each day to a piece of paper and making everyday counts.

Three core objectives form the project. Frist is the cultural exchange between Taiwan and New Zealand. The entire project follows this aim and reflects on the information displayed. Second, creating a new position for paper-based day calendars in the digital era. Third, the awareness of the political concern for Taiwan.

The target audiences are 1) People who are interesting in using a physical day calendar. 2) Kiwis who are interesting to learn Taiwanese culture or Chinese. 3) Asians who needs a Chinese Almanac. As it is a graduate show project, the advance target is set to the youths and creative people.

The project aims to stimulate the culture exchange between Taiwan and New Zealand. Except for the festivals, it emphasises on the season changes since the seasons are the biggest difference between Northern hemisphere and Southern hemisphere. The content of the calendar borrows from the traditional calendars in Taiwan. In other words, Day by Day Calendar let you experience seeing ‘the life in New Zealand’ in a Taiwanese point of view.

How long haven’t you put down your devices and observed the starry sky and the seasons change just like when you were a child? Technology creates a convenience life but making people ignore their surroundings. This project is an experiment for the position of paper-based calendar in the digital era. With the development of technology, devices replace many paper-based products, including calendars. The lack of a sense of ritual in daily life affects people’s attitudes to everyday lives. By turning a page off every day, people can quantify times and might able to take back the pleasure in every day and regard the surroundings with the Day by Day Calendar. It is not just a calendar; it is a tool to change how you think about every single day. Although it is unknown for the potential market of an Asian-format calendar in New Zealand, the unique quality increases the possibility of Day by Day Calendar to stand in the calendar industry.

Author: Yvonne Wang

Graphic Designer: Yvonne Wang

Year: 2020

See more in:

Project Document

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